Alcohol (Beer/Wine & Hard Liquor)
Must be compliant with TBB regulations, including:
Ad(s) must not depict on-camera consumption or intoxication
Ad(s) must include "Please drink responsibly"
Must be targeted to A21+ and should be placed only where at least 73.6% LPA
Programmers' and programming exclusions may apply
Gambling, Sports Betting, Apps, Casinos & Lotteries
Requirements for all gambling-related ads:
Must be targeted to A21+
Ad(s) must run in states where legal/licensed
Play Responsibly messaging / Gambling Help Hotline required
Ad(s) must not provide odds of winning or exaggeration of winning amounts
Programmers' and programming exclusions may apply
Sports Betting Apps
Gambling requirements plus: ad(s) must run in states where legal/licensed. See DIRECTV Advertising Guidelines for special offers.
Casinos & Mobile Gaming (Cash / Sweepstake Prizes)
Gambling requirements plus see DIRECTV Advertising Guidelines for state exclusions.
Casino & Mobile Gaming (No Cash Prizes)
Gambling requirements plus:
Cannot display or portray real money
Disclaimer requirements: Age 21+, "For amusement/entertainment purposes only," "Gaming is addictive. Please play responsibly," "Not a gambling website," "NO PURCHASE NECESSARY," "Void where prohibited by law," See T&Cs for state exclusions
State Lotteries
Gambling requirements plus: only official state lotteries are acceptable. Must be targeted to the legal purchasing age of the advertised state lottery.
MVPD/vMVPD (incl. AVOD/SVOD)
Ad(s) must not disparage DIRECTV company products or services
Ad(s) must not promote competitive services or products
Ad(s) are not conquesting or using DIRECTV data to promote competitive brand
Ad(s) with brand awareness messaging are acceptable; subscriber offers are not
Pharmaceuticals
Must be compliant with FDA regulations. Ad(s) must include:
Product Name/Pharma Brand Tag/Name
FDA Approved Use and by 'Prescription Only'
Side effects and contraindications are clear, conspicuous, and neutral
Text is clear without distractions and can be read easily
Must include contact information (phone or website URL)
Programmers' and programming exclusions may apply
Cryptocurrency
Blockchain-based digital assets may be considered on a case-by-case basis. Must be compliant with SEC and FINRA regulations. Programmers' and programming exclusions may apply.
Political
Must be compliant with federal, state, or local laws and regulations. State exclusions may apply. Programmers' and programming exclusions may apply.
Please refer to the DIRECTV Advertising Guidelines for more details.