See how your TV campaign influenced real-world customer actions by uploading your store sales or other offline conversions. Connecting this offline data to your advertising reporting gives you a complete view of your campaign's impact — not just what happened online.
How it works
Upload offline sales conversion data
Step 1: Click on Settings in the left-side menu and select Clean Room.
Step 2: Ensure that your payment details have been entered.
Step 3: Select Upload Type and upload your files.
Common examples include:
In-store purchase records
Loyalty or membership transactions
Lead or CRM events
Call center sales
Recommended fields include:
Transaction ID
Transaction timestamp
Revenue or purchase amount
Customer identifiers such as: email address, first and last name, mailing address
Not sure how to set up your file? A template is available in the Clean Room page.
Note: The more complete the customer data, the higher the likelihood of successful matching.
Measure advertising impact
Once you've uploaded your offline sales, each event is processed and matched against campaign exposure data. This will enable you to evaluate:
Offline conversions
Revenue and ROAS
Campaign effectiveness
Cross-channel performance trends
Data formatting best practices
Use one row per transaction
Each uploaded row should represent a single completed transaction. Do not upload separate rows for individual products within the same purchase, separate tax or fee rows, or separate promotional or discount rows.
Instead, aggregate all related line items into a single transaction record that includes one transaction ID, one total purchase amount, one timestamp, and one set of customer identifiers.
Include strong customer identifiers
Providing multiple customer identifiers improves match quality. Recommended identifiers include email address, full name, and postal address.
Include accurate timestamps
Transaction timestamps should reflect the actual time of purchase whenever possible. Consistent timestamp formatting helps improve attribution accuracy and reporting consistency.
Processing timeline and expectations
Offline conversion files are processed twice per month: the 4th and the 15th. Customers should upload files at least 1–2 days before these processing dates.
After submission:
Files are sent to DIRECTV Ads Manager's identity resolution partner for matching
Matched records are typically returned within 48 hours
Results are then incorporated into DIRECTV Ads Manager's standard reporting processing workflow
In most cases, customers should expect offline sales to begin appearing within a few days after a scheduled processing date.
Reporting and insights
Offline sales reporting within the DIRECTV Ads Manager can be integrated into external reporting environments. Available metrics may include:
Offline conversions
Revenue attribution
Return on ad spend (ROAS)
Campaign performance trends
These insights can help advertisers optimize media strategy, budget allocation, and overall campaign performance.